Any objections is based on a comparison.
Your prospect is comparing your solution (or offer) to another or even to not doing anything at all.
In doing so your prospect is evaluating the pros and cons of making a change.
One of the tools to help overcoming sales objections is to change the focus of what they are evaluating.
To quote Rob Brown from the UK.
What you do is ask a question that highlights major benefits while it dwarfs their more minor, trivial objections.
Interesting idea but I do not like some of the language used in his example.
To read Rob's full post click here.
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