Overcoming Objections or Resolving Concerns ?

To many of you it may just be semantics.

But there are Worlds within a Word.

We create our attitude and beliefs with the words we use both inside and outside our head.

This article about overcoming sales objections is written by S. Anthony Iannarino

He puts it this way

The language “overcoming objections” doesn’t work for me. First, the idea of an objection is often too strong to describe what it is we encounter in sales. Second, the idea of “overcoming” brings with it the idea that by doing so you win and the person “objecting” loses (not the healthiest of beginnings for an important relationship).

To read the full article, click here.